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The Citizen CL-E720 and CL-E730 are both robust, feature-rich industrial-grade barcode label printers designed for medium-to-high volume printing in environments like logistics, manufacturing, retail, and warehousing. They belong to the same core platform (CL-E700 series), sharing a durable metal chassis, large media capacity, and unique design features like the Hi-Open case (which lifts vertically to save bench space). The fundamental difference between the two models is the print resolution and maximum print speed. In summary, choose the CL-E720 if your priority is speed and high volume at a standard resolution. Choose the CL-E730 if you require the highest clarity and detail for fine printing, and can tolerate a slightly slower print speed. The Citizen CL-E720 also comes in a direct thermal only model.